Providing the resources you need to build a better business

Your business has the potential to create social prosperity, environmental reciprocity, and a stronger tomorrow. No matter where you are on your journey, we’ll meet you there.

We connect and celebrate companies who walk out their values

Collaborative Impacts

Build a stronger, more resilient workforce

We are building a stronger economy. By connecting businesses with shared values, we catalyze sustainable action.

Forward, with intention

Impact is measurable, and we can help

We provide the tools for you to measure and benchmark your impact so you can move forward with intention.

Building Loyalty

Invest in a sustainable future for Michigan

Sustainable business practices are an investment in Michigan’s people and the natural resources that make our state vibrant.

What does it mean to be Good For Michigan?

Being Good For Michigan means that you are steering your ship intentionally, utilizing tools to measure your current impact while working towards a better business future. To become Good For Michigan, businesses must complete the SDG Baseline or finish at least 25% of the B Impact Assessment. To stay Good For Michigan, you must retake either assessment every two years.

Why measuring matters

“The journey of a thousand miles starts with a single step” – Lao Tzu

Big change doesn’t happen overnight; it’s a series of intentional actions. The first step in your sustainability journey is getting an accurate picture of your current social and environmental impacts. Once you know where you are, you can set a goal for where you want to be.

Building better businesses requires systems change

Local and state policies determine so much of how our economic systems operate. And elected officials depend on the voice of local business leaders, the ‘backbone of our economy,’ to move forward solutions that are good for businesses and our communities. Learn how the PFE Impact Project helps business leaders learn about local and state policy proposals, evaluate how proposals could impact their business, and speak up in favor of policies that are good for businesses and move us towards a people first economy. 

Inspire, Support, and Celebrate Local Business

January 6, 2025

Resolve to Use Your Business as a Force For Good in 2025

If you’ve been following the Good For Michigan program for a while, you know we’re all about helping companies start and continue…
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January 5, 2025

Keep Your Money Close to Home: Support Local Businesses in 2025

As we step into 2025, it's time to take a closer look at the way we spend our hard-earned money…
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December 16, 2024

An Interview With Carlos Martinez, President of People First Economy

Interview by Steven Assarian, Business and Career Librarian View the original interview here. People First Economy is a business support…
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December 16, 2024

Celebrate 15 Years with Aldea Coffee, MI B Corp

November 2024 marked the 15th anniversary of Aldea Development, Aldea Coffee's nonprofit arm! What an amazing milestone for everyone involved.…
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December 9, 2024

World of Winter with Downtown Grand Rapids Inc.

The holiday season is well underway and 2025 is just over the horizon. For many people, small businesses included, the…
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November 26, 2024

GOOD FOR ENVIRONMENT: Gentex Corporation

This year, People First Economy is excited to honor Gentex Corporation with the 2024 Good For Environment Award! The Environment…
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November 25, 2024

GOOD FOR COMMUNITY: Lakeshore Depot

This year, People First Economy is excited to honor Lakeshore Depot LC3 with the 2024 Good For Community Award! The…
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November 25, 2024

GOOD FOR GOVERNANCE: Duncan Lake Speech Therapy

This year, People First Economy is excited to honor Duncan Lake Speech Therapy with the 2024 Good For Governance Award!…
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November 25, 2024

GOOD FOR WORKFORCE: Edgewater Design Group

This year, People First Economy is excited to honor Edgewater Design Group with the 2024 Good For Workforce Award! The…
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November 25, 2024

GOOD FOR SUPPLY CHAIN: Madison Closet and Farms

This year, People First Economy is excited to honor Miss Kim’s Jams/Madison Closet and Farms with The Good For Supply…
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