About Good For Michigan
Good Business Matters.
Be a part of a bigger picture
Good For Michigan brings together and recognizes companies across Michigan that are making a positive impact on their employees, their community, and the environment. This initiative offers resources and best practices for sustainable and social good. We leverage our network of statewide and national partners to provide businesses with globally-recognized benchmarking tools. These tools are used by thousands of companies world-wide and have been proven to help business leaders attract talent, build customer loyalty, and increase revenue growth.
A local resource with global reach
In partnership with B Lab, the nonprofit organization behind B Corp certification, B Locals are place-based communities of people using business as a force for good. B Locals exist to create connections, increase the positive impact of their B Corp community, and raise awareness of the B Economy. Good For Michigan works to train, facilitate, support, and educate businesses in our region to build a stronger People First Economy.
Steps on Becoming Good For Michigan
How do we measure Good? The Good For Michigan program offers two benchmarking tools that aid businesses on their sustainability journey: the B Impact Assessment and the SDG Action Manager.
Learn more about these assessments below.
Get Started and Become Good For Michigan
Companies that track their social, environmental, and economic impacts are 63% more likely to survive a recession. They also have greater revenue growth and higher employee satisfaction. Moreover, these businesses enter their community in a deeper way, by showing a level of dedication to the future wellbeing of their communities.
Attract and retain talent by tracking your impacts
Studies show that a company’s purpose and mission play a significant role in how the incoming workforce chooses their employer. 87% of millennials and 94% of Generation Z believe companies should help address social and environmental issues. Becoming Good For Michigan can provide a roadmap to these goals.
Build customer loyalty - show them you mean it!
Customers prioritize values-aligned businesses. When you become Good for Michigan, you build trust with your audience by dedicating yourself to building stronger, more sustainable, people first economies. You’re doing the work, so get credit for it!
Join a supportive and collaborative business community
You want to make the world a better place right? And sometimes it can feel like you’re working in a silo. Joining the Good For Michigan program means you will build relationships with other values-driven businesses and make bigger, collaborative impacts.
Your Roadmap to Success
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The journey to a regenerative economy starts with measuring your own impact. To become Good For Michigan, you must first set a bearing by either completing the SDG Baseline or finishing at least 25% of the B Impact Assessment. Don’t worry! We’ll be there along the way, to answer questions and give you guidance.
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Once you know where you are, you can set a goal for where you want to be. What are your strengths? Where are opportunities for growth? We’ll work with you to make sure you understand your assessment results.
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Now that you know where you’re going, we can help you get there! The Good For Michigan team will introduce you to the different resources and paths open to you, to continue building a stronger, more sustainable business. While you steer the ship internally, we can connect you with external business resources to help with specific impact areas, or help you find cohorts of businesses working world the same goals.
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Implement everything you learn with a community of support behind you!
Sign Up to Become Good For Michigan
Please click the button below and sign up for Good for Michigan through our online network at no cost. You will then find the forms and added support to complete them after registering.