Featured Localist: Johannah Jelks
Growing up, Johannah Jelks didn’t picture herself as a prominent investor in the Grand Rapids community. The Beer City native was sure she was Chicago-bound. But as her passions and talents developed, she found herself planted firmly in this community — and loving it.
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Since then, Johannah has had a hand in several community development projects around the city. In 2010, she started Generation X Y for MI, a branding initiative to support talent retention and entrepreneurial investment. More recently, in 2014, she launched another campaign, She Rides Her Own Way, to bring self-esteem and health awareness to women through cycling.
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As a GR-lover, Johannah is excited for the holiday buzz, affirming that this area is great for shopping. But she hopes to direct the shopping towards local-investment. “There is such a need for people to understand how to re-direct their holiday spending into the community,” she says, “Local dollars are key to building sustainable neighborhoods and talent retention.”
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Products are always a winner for her gift list, but this year Johannah is trying to branch out and gift services as well.
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Beauty of Tziyon: Organic bath and beauty products made in Grand Rapids — the perfect gift for cousins and girlfriends. Johannah eagerly supports these locally and sustainably-made products.
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A.K. RIKK’S: Johannah pointed to this apparel and accessory store as a go-to for gifts for her parents. The shop’s style makes it classy enough for anyone on her list.
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Destiny Davis: A professional hairstylist and makeup artist at Jobe’s Barber and Beauty Salon, Johannah plans on giving a personal care giftcard to several of her friends and family.
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Local Art: For out-of-towners, Johannah prefers to send them a piece of local art or concert tickets from any of the local art galleries or venues. She believes that the best way to share GR love is through its art and music.
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Honorable Mentions: The Winchester, Stella’s Lounge, San Chez, Iconoclasp.