Take the first step in becoming Good For Michigan

Companies that track their social, environmental, and economic impacts are 63% more likely to survive a recession. They also have greater revenue growth and higher employee satisfaction. Moreover, these businesses enter their community in a deeper way, by showing a level of dedication to the future wellbeing of their communities.

Benefits + Why

Why take the assessment

Join a supportive and collaborative business community

You want to make the world a better place right? And sometimes it can feel like you’re working in a silo. Joining the Good For Michigan program means you will build relationships with other values-driven businesses and make bigger, collaborative impacts. 

Attract and retain talent by tracking your impacts

Studies show that a company’s purpose and mission play a significant role in how the incoming workforce chooses their employer. 87% of millennials and 94% of Generation Z believe companies should help address social and environmental issues. Becoming Good For Michigan can provide a roadmap to these goals.

Build customer loyalty - show them you mean it!

Customers prioritize values-aligned businesses. When you become Good for Michigan, you build trust with your audience by dedicating yourself to building stronger, more sustainable, people first economies. You’re doing the work, so get credit for it!

STEP 1: Set a bearing

The journey to a regenerative economy starts with measuring your own impact. To become Good For Michigan, you must first set a bearing by either completing the SDG Baseline or finishing at least 25% of the B Impact Assessment. Don’t worry! We’ll be there along the way, to answer questions and give you guidance.

STEP 2: Identify the destination

Once you know where you are, you can set a goal for where you want to be. What are your strengths? Where are opportunities for growth? We’ll work with you to make sure you understand your assessment results.

STEP 3: Create a road map

Now that you know where you’re going, we can help you get there! The Good For Michigan team will introduce you to the different resources and paths open to you, to continue building a stronger, more sustainable business. While you steer the ship internally, we can connect you with external business resources to help with specific impact areas, or help you find cohorts of businesses working world the same goals.

STEP 4: Embark on the journey

Implement everything you learn with a community of support behind you!

Get Started

First, we need to gather some contact and demographic information from you. After submitting this form, you’ll be taken to the actual assessment. Please note, some questions will be repeated in the assessment. By gathering some information here, we make sure that our team can help you if any questions arise. The metrics you provide below help the Good for Michigan team create a larger picture of the businesses that are making an impact in Michigan!

Business Information

Ownership Demographic (Select all that apply)
Employee Range
Primary Industry(Required)
Additional Industries
Which industries most closely represent your business?
Select no more than 2.

Point of Contact

Implementation and Engagement(Required)
This field is for validation purposes and should be left unchanged.